Melanie Moore
Art Director
TOP PIECES
Project |01
Student Flights
"Travel before it's not fun anymore"
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Student Flights is a travel company based in South Africa focusing on international student and youth travel, with discounted flight rates and package deals. The kind of people we're talking to are young, adventurous and fun seeking individuals wanting to tick off things on their bucket list by travelling the world and experiencing everything it has to offer. TBWA South Africa wanted to demonstrate why our market should travel now by creating a campaign that focused on the elderly with a core message of, "Travel before it's not fun anymore"...
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Poster
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​Ad of the year 2014: 2nd Outdoor
Ad of the Month: July 2014: 2nd Poster
Loeries 2014:
Campaign Bronze
Cannes 2015:
Press and Outdoor shortlist- Student Flights "Travel before it's not fun anymore."
"Grandpa"
TVC
Grandpa Thailand
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Grandma Amsterdam
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Ad of the Month: June 2014: 1st TVC
Loeries 2014:
Campaign Bronze
Cannes 2015:
Film TV & Cinema Film Shortlist
"Grandpa"
​TBWA/HUNT/LASCARIS
Production: Bouffant
Country: South Africa
Director: Dean Blumberg
Creative Director: Shane Forbes
Creative Director: Vincent Osmond
Executive Creative Director: Justin Wright
Art Director: Melanie Moore
Art Director: Thereza Norton
Art Director: Michael Blakey-Milner
Copywriter: Harry Mackenzie
Copywriter: Natalie Rose
Producer: Lindsay-Jane Barnard
Agency Producer: Sandra Gomes
Radio 2014
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​Too old for Ibiza
Cannes 2014:
Silver Lion
Campaign
Ad of the Month: May 2014: 1st Radio
Loeries 2014:
Campaign Bronze
Campaign Craft Gold
​TBWA/HUNT/LASCARIS
Audio Engineer: Louis Enslin; Produce Sound
Creative Director: Shane Forbes
Creative Director: Vincent Osmond
Executive Creative Director: Justin Wright
Copywriter: Harry Mackenzie
Copywriter: Melanie Moore
Copywriter: Michael Blakey-Milner
Copywriter: Thereza Norton
Copywriter: Natalie Rose
Agency Producer: Sandra Gomes
Radio 2015
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​TBWA/HUNT/LASCARIS
Audio Engineer: Louis Enslin; Produce Sound
Creative Director: Jenny Glover
Creative Director: Shane Forbes
Creative Director: Brent Singer
Creative Director: Greig Watt
Chief Creative Officer: Peter Khoury
Copywriter: Jenny Glover
Copywriter: Shane Forbes
Copywriter: Brent Singer
Copywriter: Greig Watt
Copywriter: Harry Mackenzie
Copywriter: Melanie Moore
Copywriter: Michael Blakey-Milner
Agency Producer: Kim Hunt



“Beer fest” and “Music fest”
Cannes 2015:
Silver Lion
Shortlist: Radio - Scriptwriting
Campaign
Ad of the Month: May 2015: 1st Radio
Loeries 2015:
Campaign Gold
Campaign Craft Gold
Campaign Craft certificate


One Show 2016:
Gold Radio Pencil
“Beer fest”, “Music fest” and “Beach Party”
Bronze Radio Pencil
“Beer fest”
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D&AD 2016:
Wood Pencil- Radio Advertising Campaigns
“Beer fest”, “Music fest” and “Beach Party”
Wood Pencil- Writing for Radio Advertising
“Beer fest”, “Music fest” and “Beach Party”
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Project |02
1st for Women
"Wellies" 2017
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Women are born with an innate ability to be prepared
for whatever may happen. We carry everything we could need with us, in our bags, or cars, or jackets. We think
about leaving 15 minutes early in case there’s traffic.
And we give each other give each other tips on how
to be prepared, or fix any problem. That’s why when
you insure with 1st for Women, they cover all these
things and more. The retail campaign for 1st for Women
will bring this world to life – to show that women
are always ready. Just in case.
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2017 KJII
Art Director- Melanie Moore, Lizandri Van de Merwe
Copy Writer- Jessica Marques, Siobhaun Hieber
Executive Creative Director: Rob McLennan, Graeme Jenner
Director- Leigh Ogilvie
Recording Studio- RobRoy Music
Some feedback on this work











To encourage and increase campaign interaction, consumers are also able to upload their own 'Pa-Rum-Pum-Pum-Pum' video clips to the Pick n Pay campaign page. A selection of video entries received will then be used collectively to form part of the chorus of the upcoming Ladysmith Black Mambazo music video, which will be released on Monday, 5 December.
In addition, every time the music video is watched on the campaign page, Pick n Pay will donate loaves of bread through FoodForwardSA. The more the video is watched, the more loaves of bread consumers can donate.
Project |03

Loeries 2017:
Craft Certificate : BEST USE OF LICENSED MUSIC
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Ad of the Month 2017: March 2017: 1st TVC
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Cristal Awards 2017:
Emerald in Film
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Pick n' Pay
"Pa Rum pum pum pum" Music Video Christmas 2016
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2016 KJII
Art Director- Melanie Moore
Copy Writer- Harry Mackenzie
Executive Creative Director: Rob McLennan, Graeme Jenner
Director- Chloe Coetsee
Recording Studio- RobRoy Music
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"Chapter 1"
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"Chapter 2"
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"Chapter 3"
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"Chapter 4"
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Project |04
Loeries 2017:
Campaign TVC Silver
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Ad of the month: December 2016: 2nd TVC
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Cristal Awards 2017:
X4 Silvers in film
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Pick n' Pay
"Pa Rum pum pum pum" Christmas 2016 Ads
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2016 KJII
Art Director- Melanie Moore
Copy Writer- Harry Mackenzie
Executive Creative Director: Rob McLennan, Graeme Jenner
Director- Chloe Coetsee
Recording Studio- RobRoy Music
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Some feedback on this work
Project |05
DStv Now
"Don't dread the Shed"
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Ogilvy 2019
Art Director: Melanie Moore, Hosana Mthembi
Copywriter: Pierre du Plessis, Hatsu Mphatsoe,
Thobekani Dhlamini
Creative Director: Archie Malinga, Gert Laubscher
Strategic Planner: Ndu Donsa
Editer: Kevin Hocking
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NewGeneration Awards 2019:
Most Innovative Use of Digital Media
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Assegai 2019:
Gold Assegai Award:
Relationship Marketing Awards
Database & analytics innovation
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The Bookmarks 2020:
Finalist Mobile Campaign
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Ad of the Month: January 2020:
1st Digital Ad


Silver 2021 Topical Marketing
Silver 2021 Data- Driven / Commerce & Shopper Effies
Project |06
2020 - 2021 Nando's Tacticals and Community Management
Nando’s has spent 33 years building its reputation as being a brand that is in tune with fellow South Africans. Social Media has given us the opportunity to khuluma nabantu, rather than simply broadcast our own agenda. We speak with the nation. 2020 is no different and we’ve put our ears and eyes even closer to the ground to get a sense of what people were thinking and feeling. Let’s face it, there’s no shortage of things to talk about in SA, especially of late, over the pandemic period. Whilst our restaurants were closed, our voice was certainly not. So we set out to uplift the spirits of South Africans and to continue growing the equity we’ve created.
VMLY&R 2020
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Copywriter:
Nondu Petlele
Leon Kotze
Lwando Nako
Zinhle Mbatha
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Social Media Managers:
Mohau Pitso
Thandubuhle Phakathi
Gorata Phefo -
Thandubuhle Phakathi -
Jason Khubeka
Boitumelo Dibetso
Ntsikelelo Meslani
Art Directors:
Melanie Moore
Fumani Khumalo
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Designers:
Juac Mostert
Tyrone Swart
Nqobile Mkhonza
Lindokuhle Sibanyoni
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Creative Directors
Melanie Moore
Nondu Petlele
Juac Mostert
Warwick Rautenbach
Jacquie Mullany
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The Bookmarks 2020:
Silver SOCIAL COMMUNITIES
Craft Silver EXCELLENCE IN MARKETING COPYWRITING
Craft Silver EXCELLENCE IN SOCIAL MEDIA COMMUNITY MANAGEMENT
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Bronze - Marketing : Brand Awareness
Silver - Media : Mobile Social
Gold - Business Unusual 2020 : Brand Purpose













Project |07
Road Lodge "We use our one star where it counts"







Ad of the Month: 3rd Outdoor December 2015:
Road Lodge: “We Use Our One Star Where It Counts” “Zit”
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