Melanie Moore
Art Director
FINANCIAL SERVICES PROVIDERS
1st for women
​Women are born with an innate ability to be prepared for whatever may happen. We carry everything we could need with us, in our bags, or cars, or jackets. We think about leaving 15 minutes early in case there’s traffic. And we give each other give each other tips on how to be prepared, or fix any problem. That’s why when you insure with 1st for Women, they cover all these things and more. The retail campaign for 1st for Women
will bring this world to life – to show that women are always ready. Just in case.
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2017 KJII
Art Director- Melanie Moore, Lizandri Van de Merwe
Copy Writer- Jessica Marques, Siobhaun Hieber
Executive Creative Director: Rob McLennan, Graeme Jenner
Director- Team Best: Brian van Niekerk, Asher Stoltz
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Project |01
1st for women
"Always Ready. Just in Case" 2017
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"Costume"
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Retail TVC
“Magic”
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"Outside"
"Mom"
STANDARD BANK
Project |02
Standard Bank
People’s Wheels award- VAF
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Idea: To design a fictional car, with all the trimmings of quite possibly the worst car known to mankind. By doing so, we will grab the attention of both car enthusiasts as well as people on the market for new cars. Once we have captivated them into believing that it is a genuine car ad, they will read on and realise that it is, in fact a plea to get them to vote, so that the SK Donk 800 does not win the People’s Wheels Award.
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Personal Loans- Kevin and Pravesh
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TVC
Personal Loans- Lulu and Sarel
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Project |03
Standard Bank: Personal Loan
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Brief: To create a campaign for Personal Loans that will target the middle market with the message
“Get a better deal on your loan”​
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Idea: Standard Bank gives you a better deal on your personal loan because they treat each applicant as an individual.
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2011 TBWA/HUNT/LASCARIS
Art Director- Melanie Moore
Copy Writer- Tarnee Watts
CD- Mike Groenewald
Director- Bevan Cullinan
Project |04
Standard Bank SME Quick Loan- Africa
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Brief: To build awareness of Stanbic Bank’s new SME Quick loan and to get customers to go into branch to apply for a Quick Loan.
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Idea: Quick access to cash without the usual banking fuss makes getting the loan to grow your business the easiest part of the process.​​
Project |05
Standard Bank CIB Pieces
Project |06
Standard Bank TPFA
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Brief: To build awareness of Third Party Fund Administration from Standard Bank as well as highlight the convenience of the product.
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Idea: Now that TPFA offers seamless and paperless processing of third party funds (taking the admin out of admin) you won’t have anything to do.​
Project |07
Standard Bank Various Pieces
Project |08
Standard Bank Get a Loan- SA
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Brief: To make customers aware of the new and innovative business lending processes, tools and products that will help move their businesses forward.
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Idea: The unique features of Standard Bank’s loans makes getting the finance to grow your business
the easiest part of the process.
VISA
Project |09
Visa Platinum Splice
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Brief: To create outdoor executions promoting various offers for Visa Platinum cardholders.
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​​Idea: Here, we demonstrate the Visa
Platinum card benefits.
Project |10
Visa Platinum Benefits
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