Melanie Moore
Art Director
RESUME
Born 31 January 1986
Skills
WORK
EXPERIENCE​
Adobe Photoshop CS6
Adobe Indesign CS6
Adobe Illustrator CS6
Keynote
Adobe Acrobat Pro
Microsoft Powerpoint
Microsoft Word
Freelance Snr Art Director with digital capabilities
March 2023- Present
Brands worked on
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- ABSA
- Telkom
- Smirnoff
- Makro
- Huggies
- Grand-pa
- MiWay
- PSI - Skore, Trust, Lovers Plus Condoms
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Snr Art Director with digital capabilities at NET#WORK BBDO
August 2021- February 2023
Brands worked on
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- Ford
- AB In bev (Corona, Bacardi, Stella Artois)
- Xbox
- ClearScore
- Miway Insurance
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Senior Art Director with digital capabilities at VMLY&R
January 2020- July 2021
After getting a start in digital, VML felt like the perfect step to grow stronger in the digital field. This includes engagement campaigns and pulse pieces.
Brands worked on
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• Nando's
• RCL (Rainbow Chicken Limited Foods)- inc Rainbow spices, Bobtail, UltraCat/Dog,
Canine and Feline Cuisine
- Activia – VMLY&R Spain
- Velo (Nicotine pouches) – VMLY&R London
Senior Art Director at Ogilvy JHB
​April 2018 - December 2019
Starting here I redirected my focus into growth in new areas of my career.
Ogilvy has taken the next step in creating an integrated agency. This was an opportunity to train in digital and put my learning to use in gifs, GDN banners, and social posts.
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I have also been tasked to oversee multiple projects from tv conceptualizing and production, campaign ideation and rollout, as well overseeing every day fast output work.
Brands worked on
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• Multichoice/ DStv SA & DStv Africa
Senior Art Director at King James II
​May 2016 - March 2018
At KJII I worked with Legends. A smaller company created great friendships and a collaborative approach.
Brands worked on
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• First for Women
• Pick n’ Pay
• iStore
• Allan Gray
• Bob Martin’s
• Popeye's Chicken
Art Director at TBWA\HUNT\LASCARIS
​June 2010 - April 2016
Hunts allowed me the opportunity to work on TVC's, 3D illustration as well as animation on a variety of great brands during this time. I grew with each writer I had the chance to work with, as well as to learn from many great creatives around me.
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Brands worked on
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• Nissan / Datsun
• Standard Bank
• Tiger Brands
• City Lodge Hotels Group
• Appletiser
• Distell
• VISA
• Appletiser
• Nampak
• Sasol
• Student Flights
• Steers
• GSK
Assistant Art Director at TBWA\HUNT\LASCARIS
​January 2009 - June 2010
​Studio was a chance to craft my skills, master the programmes and work with people who were interested in helping new creatives grow.
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EDUCATION
University- Vega School of Brand Communications
​2006 - 2008
Qualified with a BA in Creative Brand Communication specialising in
Art Direction
2010 - present
University - TUKS
​2005 - 2006
I did a year of Visual Studies at TUKS. It was more theoretical than what I was looking for, however did allow me to learn a variety of things I may never have thought to study. This included classes in Drama, Philosophy and basic Psychology.
2010 - present
High School - Stanford Lake Collage
​2000 - 2004
A High school in the middle of the Magoebaskloof Mountains makes for the ability to see other pretty things.
AWARDS
Cannes 2014:
-Silver Lion: Radio: Student Flights "Travel before it's not fun anymore."
"Too old for Ibiza"
Cannes 2015:
- Silver Lion Radio Campaign - Student Flights "Travel before it's not fun anymore."
“Beer fest” and “Music fest”
- Press and Outdoor Shortlist- Student Flights "Travel before it's not fun anymore."
"Grandpa"
-Film TV & Cinema Film Shortlist - Student Flights "Travel before it's not fun anymore."
"Grandpa"
- Radio script writing Shortlist - Student Flights "Travel before it's not fun anymore."
“Beer fest” and “Music fest”
Loeries 2014:
-Campaign Craft Gold: Radio: Student Flights "Travel before it's not fun anymore."
"Too old for Ibiza", "Too old for Beerfest", "Too old for Contiki".
-Campaign Bronze: Radio: Student Flights "Travel before it's not fun anymore."
"Too old for Ibiza", "Too old for Beerfest", "Too old for Contiki".
-Campaign Bronze: Poster: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
-Campaign Bronze: TV: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
Loeries 2015:
-Campaign Gold- Radio Station Commercials: Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
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-Campaign Craft certificate- Radio Crafts: Original music and sound design
:Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
-Campaign Craft gold- Radio Crafts Writing :Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
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Loeries 2017:
-Silver Campaign Loerie: TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS UP TO 90": Pick n Pay “Pa rum pum pum pum” TVC’s
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-Craft Certificate : TELEVISION, FILM AND VIDEO COMMUNICATION: BEST USE OF LICENSED MUSIC:
Pick n Pay “Pa rum pum pum pum” Music video
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Loeries 2022:
-BRONZE Loerie: Film - Branded Content Film – Single: Corona Free Surfer - Cass
Net#workBBDO
Ad of the year 2016:
2nd Outdoor 2014: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
​Ad of the Month 2014:
-1st Radio May 2014: Student Flights "Travel before it's not fun anymore."
"Too old for Ibiza", "Too old for Beerfest", "Too old for Contiki".
-1st TV June 2014: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
-2nd Poster July 2014: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
-2nd TVC December 2014: ACE "Expensive Girlfriend"
Ad of the Month 2015:
- 1st Radio May 2015: Student Flights "Travel before it's not fun anymore."
“Beer fest” and “Music fest” and “Beach Party”
-1st TVC August 2015: Datsun "Job" and "Dog"
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Ad of the Month 2016:
- 2nd TVC Ad of the month December 2016: Pick n Pay “Pa rum pum pum pum” TVC’s
Chapter 1: Let’s go on Holiday
Chapter 2: Getting Ready for Christmas
Chapter 3: The Night before Christmas
Chapter 4: Christmas Day
Ad of the Month 2017:
- 1st TVC Ad of the month March 2017: Pick n Pay "Pa rum pum pum pum" Music video
Ad of the Month 2020:
- 1st Digital Ad of the month January 2020: 'Don't dread the shed with DStv'
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Ad of the Month 2022:
- 2nd Film Ad of the month April 2022: Corona free surfer: Cass Net#workBBDO
- 1st OOH Ad of the month June 2022: Corona Freedom Benches- KhanyisaNet#workBBDO
Ad of the Month 2023:
- 3rd Film March 2023 Ford Ranger “Unlimit your world” Net#workBBDO
The Gunn Report Annual 2015:
-Gunn report and Showreel of the year: Student Flights "Travel before it's not fun anymore."
"Grandma" and "Grandpa"
Cristal Awards 2017:
-Emerald in Film: Pick n Pay “Pa rum pum pum pum” Music video
- X4 Silvers in film: Pick n Pay “Pa rum pum pum pum” TVC’s
Chapter 1: Let’s go on Holiday
Chapter 2: Getting Ready for Christmas
Chapter 3: The Night before Christmas
Chapter 4: Christmas Day
One Show 2016:
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-Gold Radio Pencil: Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
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-Bronze Radio Pencil: Student Flights "Travel before it's not fun anymore."
“Beer fest”
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D&AD 2016:
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-Wood Pencil- Radio Advertising Campaigns: Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
-Wood Pencil- Writing for Radio Advertising: Student Flights "Travel before it's not fun anymore."
“Beer fest”, “Music fest” and “Beach Party”
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NewGeneration Awards: 2019
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-Most Innovative Use of Digital Media: Ogilvy SA: DStv 'Don't dread the shed with DStv'
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NewGeneration Awards: 2023
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Nando's Bright Sides
Gold - Best Revenue Generating Marketing Campaign / Event
Gold - Most Innovative Social and Digital Media Campaign by a Med-Large Agency
Silver - Most innovative Use or social and Digital Media
Silver - Excellence in Content Marketing
Silver – Mobile Marketing Excellence
Silver – Best use of technology
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Assegai 2019
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Gold Assegai Award 2019: Relationship Marketing Awards: Database & analytics innovation:
Dstv- Loadshedding DStv Now: Ogilvy
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Promax 2020
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Siver - Best image promo
DStv - "Bula Fesive"
Effies 2021
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Silver 2021 Topical Marketing
Silver 2021 Data- Driven / Commerce & Shopper Effies
'Don't dread the shed with DStv'
Ogilvy SA: DStv
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Effies 2023
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VMLY&R
Nando's Bright Sides
Silver – Current Events
Silver – Timely Opportunity
MMA Smarties 2020
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Bronze - Marketing : Brand Awareness
Silver - Media : Mobile Social
Gold - Business Unusual 2020 : Brand Purpose
Nando's - "Keeping our community hot"
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Silver - Marketing : Product / Services Launch
Gold - Business Unusual 2020 : Customer Experience
Nando's Kerbside - "It's more drive to than drive thru"
VMLY&R South Africa
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MMA Smarties 2023
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VMLY&R
Nando's Bright Sides
Excellence in Digital Brand Marketing
Excellence in Marketing Innovation
Gold - Real Time Marketing
Gold - Cross Platform Digital Only
Gold - Brand Experience
Gold – Integrated Commerce Innovation
Gold - Agency of the Year
Gold - Best in Show
Silver - Instant Impact
Bookmarks 2021
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-Silver SOCIAL COMMUNITIES
-Craft Silver EXCELLENCE IN MARKETING COPYWRITING
-Craft Silver EXCELLENCE IN SOCIAL MEDIA COMMUNITY MANAGEMENT
Nando’s Community Management
VMLY&R South Africa